/* Palagn Enhancement Strategies — site styles */
@font-face{font-family:Inter;src:url('assets/fonts/inter-latin-400-normal.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:Inter;src:url('assets/fonts/inter-latin-500-normal.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:Inter;src:url('assets/fonts/inter-latin-600-normal.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:Inter;src:url('assets/fonts/inter-latin-700-normal.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:'Inter Tight';src:url('assets/fonts/inter-tight-latin-600-normal.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Inter Tight';src:url('assets/fonts/inter-tight-latin-700-normal.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:Instrument;src:url('assets/fonts/instrument-serif-latin-400-italic.woff2') format('woff2');font-style:italic;font-display:swap}
@font-face{font-family:Instrument;src:url('assets/fonts/instrument-serif-latin-400-normal.woff2') format('woff2');font-display:swap}

:root{
 --red:#e31d1a;--red-deep:#b51a17;--red-soft:#fdeceb;
 --ink:#1d2124;--charcoal:#24292c;--slate:#53585a;--muted:#5d666a;
 --line:#dde1e2;--mist:#f0f2f2;--paper:#f7f7f5;--white:#fff;
 --on-dark:#c9cfd1;--max:1240px;--radius:2px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:96px}
body{margin:0;background:var(--white);color:var(--ink);font:400 17px/1.65 Inter,Arial,sans-serif;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer}
h1,h2,h3,h4,p,figure,blockquote{margin:0}
:focus-visible{outline:3px solid var(--red);outline-offset:3px}
::selection{background:#f8c9c7}
.wrap{width:calc(100% - 96px);max-width:var(--max);margin:0 auto}
.narrow{max-width:760px}
.skip{position:fixed;left:16px;top:-80px;z-index:200;background:var(--ink);color:#fff;padding:10px 14px}
.skip:focus{top:12px}

/* type */
h1,h2,h3,.display{font-family:'Inter Tight',Inter,Arial,sans-serif;font-weight:700;letter-spacing:-.035em;color:var(--ink)}
h1{font-size:clamp(44px,6.3vw,88px);line-height:.98}
h2{font-size:clamp(34px,4.2vw,58px);line-height:1.02}
h3{font-size:24px;line-height:1.18;letter-spacing:-.02em}
h4{font-size:17px;line-height:1.4;font-weight:600}
.serif{font-family:Instrument,Georgia,serif;font-style:italic;font-weight:400;letter-spacing:-.01em;color:var(--red)}
h1 .serif,h2 .serif{letter-spacing:-.02em}
.lede{font-size:clamp(18px,1.6vw,21px);line-height:1.6;color:var(--muted);max-width:640px}
.eyebrow{display:flex;align-items:center;gap:12px;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--slate)}
.eyebrow:before{content:'';width:12px;height:12px;background:var(--red);flex:none}
.eyebrow+h1,.eyebrow+h2{margin-top:22px}
.dark .eyebrow,.red-band .eyebrow{color:#fff}
.red-band .eyebrow:before{background:#fff}
p+p{margin-top:16px}
.muted{color:var(--muted)}
.small{font-size:14px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:14px;padding:16px 24px;background:var(--red);color:#fff;font-weight:600;font-size:15px;border:2px solid var(--red);border-radius:var(--radius);transition:background .18s,border-color .18s,transform .18s;line-height:1.2}
.btn:hover{background:var(--red-deep);border-color:var(--red-deep);transform:translateY(-1px)}
.btn .arr{transition:transform .18s}
.btn:hover .arr{transform:translate(2px,-2px)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.btn.white{background:#fff;color:var(--red);border-color:#fff}
.btn.white:hover{background:var(--ink);border-color:var(--ink);color:#fff}
.dark .btn.ghost{color:#fff;border-color:#fff}
.dark .btn.ghost:hover{background:#fff;color:var(--ink)}
.link{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:15px;border-bottom:2px solid var(--red);padding-bottom:3px;transition:color .15s}
.link:hover{color:var(--red)}
.text-link{font-weight:600;font-size:14px;border-bottom:2px solid var(--red)}
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px;margin-top:36px}

/* header */
.header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.96);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.nav-wrap{display:flex;align-items:center;justify-content:space-between;height:84px;gap:24px}
.brand img{width:132px}
.nav{display:flex;align-items:center;gap:28px;font-size:15px;font-weight:500;white-space:nowrap}
@media (max-width:1240px){.nav{gap:20px;font-size:14px}.brand img{width:116px}}
.nav a:not(.btn){position:relative;padding:6px 0}
.nav a:not(.btn):after{content:'';position:absolute;left:0;right:100%;bottom:0;height:2px;background:var(--red);transition:right .2s}
.nav a:not(.btn):hover:after,.nav a[aria-current="page"]:after{right:0}
.nav .btn{padding:12px 18px;font-size:14px}
.menu{display:none;background:none;border:1px solid var(--line);padding:10px 14px;font-weight:600;font-size:14px}

/* sections */
.section{padding:112px 0}
.section.tight{padding:80px 0}
.mist{background:var(--mist)}
.paper{background:var(--paper)}
.dark{background:var(--charcoal);color:var(--on-dark)}
.dark h1,.dark h2,.dark h3,.dark h4{color:#fff}
.dark .lede,.dark .muted{color:var(--on-dark)}
.red-band{background:var(--red);color:#fff}
.red-band h2,.red-band h3{color:#fff}
.section-head{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:end;margin-bottom:56px}
.section-head .lede{justify-self:end}
.section-top{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:end;margin-bottom:48px}
@media (max-width:900px){.section-top{grid-template-columns:1fr;gap:18px}}
.section-head.stack{grid-template-columns:1fr;gap:20px}

/* home hero */
.hero{padding:72px 0 0;background:var(--white)}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.hero-copy{padding-bottom:88px}
.hero h1{font-size:clamp(44px,5.3vw,78px)}
.hero h1 .serif{display:block}
.hero .lede{margin-top:30px;color:var(--slate)}
.hero-note{margin-top:18px;font-size:14px;color:var(--muted)}
.hero-photo{position:relative;align-self:stretch;display:flex;align-items:flex-end;justify-content:center}
.hero-photo:before{content:'';position:absolute;left:12%;right:0;top:9%;bottom:0;background:var(--red)}
.hero-photo img{position:relative;width:min(100%,430px);aspect-ratio:1099/1600;object-fit:cover;object-position:top;filter:saturate(1.02)}
.hero-tag{position:absolute;left:0;bottom:44px;background:#fff;padding:18px 20px;max-width:270px;box-shadow:0 18px 40px rgba(20,24,26,.16);font-size:14px;line-height:1.45}
.hero-tag b{display:block;font-family:'Inter Tight';font-size:17px;letter-spacing:-.01em;margin-bottom:4px}
.cred{background:var(--mist);padding:30px 0 34px;border-bottom:1px solid var(--line)}
.cred-row{display:grid;grid-template-columns:auto 1fr;gap:16px 40px;align-items:baseline}
.cred-row+.cred-row{margin-top:14px}
.cred-label{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);min-width:210px}
.cred-names{display:flex;flex-wrap:wrap;gap:6px 26px;font-family:'Inter Tight';font-weight:600;font-size:clamp(17px,1.7vw,22px);letter-spacing:-.02em}
.cred-names.light{font-weight:600;color:var(--slate);font-size:clamp(15px,1.4vw,18px)}
.cred-names span+span:before{content:'/';color:var(--red);margin-right:26px;font-weight:400}

/* practice cards */
.practice-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.practice{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-top:4px solid var(--ink);padding:36px 36px 30px;transition:border-color .2s,box-shadow .2s,transform .2s}
.practice:hover{border-top-color:var(--red);box-shadow:0 22px 50px rgba(20,24,26,.09);transform:translateY(-2px)}
.practice .num{font-size:12px;font-weight:600;letter-spacing:.14em;color:var(--red);text-transform:uppercase}
.practice blockquote{font-family:Instrument,Georgia,serif;font-style:italic;font-size:clamp(25px,2.3vw,31px);line-height:1.15;color:var(--ink);margin:16px 0 22px}
.practice h3 a:after{content:'';position:absolute;inset:0}
.practice p{color:var(--muted);margin-top:10px}
.practice .eng{margin-top:auto;padding-top:26px;display:flex;flex-wrap:wrap;gap:8px;position:relative;z-index:1}
.chip{display:inline-flex;align-items:center;gap:6px;font-size:13px;font-weight:600;padding:7px 12px;background:var(--mist);border:1px solid var(--line);transition:background .15s,color .15s,border-color .15s}
.chip:hover{background:var(--red);border-color:var(--red);color:#fff}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.18)}
.stat{padding:34px 28px 6px 0}
.stat+.stat{padding-left:28px;border-left:1px solid rgba(255,255,255,.18)}
.stat b{display:block;font-family:'Inter Tight';font-weight:700;font-size:clamp(46px,5vw,70px);line-height:1;letter-spacing:-.04em;color:#fff}
.stat b i{font-style:normal;color:var(--red)}
.stat span{display:block;margin-top:14px;font-size:15px;line-height:1.5}
.stats-note{margin-top:34px;font-size:13px;color:#98a1a4}

/* health check teaser */
.hc-teaser{display:grid;grid-template-columns:1fr auto;gap:40px;align-items:center}
.hc-teaser h2{max-width:760px}
.hc-teaser p{font-size:19px;margin-top:16px;max-width:620px;color:#fff}
.hc-dims{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.hc-dims span{border:1px solid rgba(255,255,255,.55);padding:6px 12px;font-size:13px;font-weight:600}

/* generic cards */
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.card{position:relative;background:#fff;border:1px solid var(--line);padding:30px;display:flex;flex-direction:column;transition:box-shadow .2s,border-color .2s}
.card:hover{box-shadow:0 18px 40px rgba(20,24,26,.08)}
.card .kicker{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.card h3{margin-top:12px}
.card p{color:var(--muted);margin-top:12px;font-size:16px}
.card .more{margin-top:auto;padding-top:22px}
.card.clickable h3 a:after{content:'';position:absolute;inset:0}
.card.line{border:0;border-top:3px solid var(--ink);padding:26px 0 0;background:transparent}
.card.line:hover{box-shadow:none;border-top-color:var(--red)}
.sector{min-height:250px}
.sector .short{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}

/* quote */
.quote{background:#fff;border-left:4px solid var(--red);padding:28px 30px}
.quote p{font-family:Instrument,Georgia,serif;font-style:italic;font-size:25px;line-height:1.3;color:var(--ink)}
.quote cite{display:block;margin-top:16px;font-style:normal;font-size:14px;color:var(--muted)}
.dark .quote{background:rgba(255,255,255,.05)}
.dark .quote p{color:#fff}
.bigstat{display:flex;gap:22px;align-items:flex-start}
.bigstat b{font-family:'Inter Tight';font-size:84px;line-height:.85;letter-spacing:-.05em;color:var(--red)}
.bigstat b small{display:block;font-size:15px;letter-spacing:0;margin-top:10px;color:var(--ink)}

/* founder */
.founder{display:grid;grid-template-columns:.9fr 1.1fr;gap:72px;align-items:center}
.founder figure{position:relative}
.founder figure:after{content:'';position:absolute;right:-18px;bottom:-18px;width:44%;height:44%;background:var(--red);z-index:-1}
.founder figure img{width:100%;aspect-ratio:4/3.4;object-fit:cover}
.founder .creds{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:30px;padding-top:24px;border-top:1px solid var(--line)}
.founder .creds b{display:block;font-size:14px}
.founder .creds span{font-size:13px;color:var(--muted)}

/* articles */
.post{position:relative;display:flex;flex-direction:column;border-top:3px solid var(--ink);padding-top:22px;transition:border-color .2s}
.post:hover{border-top-color:var(--red)}
.post .meta{font-size:13px;color:var(--muted)}
.post h3{margin-top:10px;font-size:23px}
.post h3 a:after{content:'';position:absolute;inset:0}
.post p{margin-top:10px;color:var(--muted);font-size:16px}

/* newsletter */
.signup{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:center;background:var(--mist);padding:44px 48px;margin-top:64px}
.signup h3{font-size:28px}
.signup form{display:flex;gap:10px;flex-wrap:wrap}
.signup input[type=email]{flex:1 1 220px}
.signup .status{flex-basis:100%}

/* forms */
.field{display:flex;flex-direction:column;gap:8px;font-size:14px;font-weight:600}
input[type=text],input[type=email],select,textarea{width:100%;background:#fff;border:1px solid #c5cbcd;border-radius:var(--radius);padding:14px 14px;font-size:16px;font-weight:400;color:var(--ink);transition:border-color .15s}
input:focus,select:focus,textarea:focus{border-color:var(--ink);outline:0;box-shadow:0 0 0 3px rgba(227,29,26,.18)}
textarea{min-height:130px;resize:vertical}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form-grid .full{grid-column:1/-1}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.status{min-height:22px;font-size:15px;font-weight:500;margin-top:6px}
.status.success{color:#1e6b3a}
.dark .status.success{color:#9be0b2}
.form-note{font-size:13px;color:var(--muted);margin-top:14px}
.dark .form-note{color:#98a1a4}
.dark input,.dark select,.dark textarea{background:#2d3337;border-color:#4b5357;color:#fff}
.dark input:focus,.dark select:focus,.dark textarea:focus{border-color:#fff}
.dark .field{color:#fff}

/* contact */
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:72px;align-items:start}
.contact-direct{margin-top:34px;display:grid;gap:8px;font-size:17px}
.contact-direct a{color:#fff;border-bottom:1px solid rgba(255,255,255,.35);justify-self:start}
.contact-direct a:hover{border-color:var(--red)}
.steps-mini{margin:34px 0 0;padding:0;list-style:none;counter-reset:s;display:grid;gap:14px}
.steps-mini li{counter-increment:s;display:grid;grid-template-columns:34px 1fr;gap:12px;font-size:15px}
.steps-mini li:before{content:counter(s);display:grid;place-items:center;width:28px;height:28px;background:var(--red);color:#fff;font-weight:700;font-size:13px}

/* footer */
.footer{background:#181c1e;color:#aeb6b9;padding:72px 0 36px;font-size:15px}
.footer-grid{display:grid;grid-template-columns:1.3fr repeat(3,1fr);gap:40px}
.footer-logo{display:inline-block}
.footer-logo img{width:150px}
.footer h4{color:#fff;font-size:13px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:16px}
.footer ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.footer a:hover{color:#fff}
.footer address{font-style:normal;margin-top:20px;line-height:1.7}
.footer-base{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:56px;padding-top:24px;border-top:1px solid #2c3235;font-size:13px}
.back-top{position:fixed;right:20px;bottom:20px;width:46px;height:46px;display:grid;place-items:center;background:var(--ink);color:#fff;z-index:40;font-size:18px}

/* sub-page hero */
.page-hero{padding:80px 0 72px;border-bottom:1px solid var(--line);background:linear-gradient(90deg,var(--white) 0,var(--white) 70%,var(--mist) 70%)}
.page-hero .lede{margin-top:26px}
.crumbs{font-size:14px;color:var(--muted);margin-bottom:26px;display:flex;gap:10px;flex-wrap:wrap}
.crumbs a{border-bottom:1px solid var(--line)}
.crumbs a:hover{color:var(--red);border-color:var(--red)}
.page-hero.with-quote .hero-quote{font-family:Instrument,Georgia,serif;font-style:italic;font-size:clamp(26px,2.6vw,36px);line-height:1.15;color:var(--red);margin-top:30px;max-width:820px}
.split{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:start}
.split.wide-left{grid-template-columns:1.2fr .8fr}
.checks{list-style:none;padding:0;margin:26px 0 0;display:grid;gap:14px}
.checks li{display:grid;grid-template-columns:26px 1fr;gap:12px;font-size:17px}
.checks li:before{content:'';width:18px;height:18px;margin-top:4px;background:var(--red);clip-path:polygon(14% 52%,0 66%,38% 100%,100% 22%,86% 8%,38% 72%)}
.dark .checks li{color:#e7ebec}
.callout{background:var(--charcoal);color:var(--on-dark);padding:40px}
.callout h3{color:#fff}
.callout p{margin-top:14px}
.work-item{border-top:1px solid var(--line);padding:24px 0}
.work-item h3{font-size:21px}
.work-item p{margin-top:8px;color:var(--muted)}
.eng-card{position:relative;background:#fff;border:1px solid var(--line);padding:34px;display:flex;flex-direction:column;transition:box-shadow .2s,border-color .2s}
.eng-card:hover{border-color:var(--ink);box-shadow:0 20px 44px rgba(20,24,26,.09)}
.eng-card .fmt{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.eng-card h3{margin-top:12px;font-size:27px}
.eng-card h3 a:after{content:'';position:absolute;inset:0}
.eng-card .promise{font-size:18px;color:var(--ink);margin-top:10px}
.eng-card .ex{font-family:Instrument,Georgia,serif;font-style:italic;font-size:21px;color:var(--slate);margin-top:16px}
.eng-card .more{margin-top:auto;padding-top:24px}
.deliver{list-style:none;padding:0;margin:0;counter-reset:d;border-top:1px solid var(--line)}
.deliver li{counter-increment:d;display:grid;grid-template-columns:56px 1fr;gap:10px;padding:20px 0;border-bottom:1px solid var(--line);font-size:18px}
.deliver li:before{content:'0' counter(d);font-family:'Inter Tight';font-weight:700;color:var(--red);font-size:18px}
.facts{display:grid;gap:0;border:1px solid var(--line);background:#fff}
.facts div{padding:20px 24px}
.facts div+div{border-top:1px solid var(--line)}
.facts dt{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.facts dd{margin:6px 0 0;font-size:17px}
.cta-band{padding:80px 0}
.cta-band .wrap{display:flex;justify-content:space-between;align-items:center;gap:40px;flex-wrap:wrap}
.cta-band h2{max-width:760px}
.cta-band p{margin-top:12px;font-size:19px}

/* track record */
.track{display:grid;grid-template-columns:240px 1fr;gap:40px;padding:36px 0;border-top:1px solid var(--line)}
.track .org{font-family:'Inter Tight';font-weight:700;font-size:20px;letter-spacing:-.02em}
.track .yrs{font-size:14px;color:var(--muted);margin-top:4px}
.track h3{font-size:26px}
.track p{color:var(--muted);margin-top:12px;max-width:760px}
.disclaim{font-size:14px;color:var(--muted);margin-top:18px;max-width:760px}

/* about */
.about-hero{display:grid;grid-template-columns:1.2fr .8fr;gap:64px;align-items:end}
.about-hero img{width:100%;max-width:420px;justify-self:end;aspect-ratio:1099/1600;object-fit:cover;object-position:top;box-shadow:24px 24px 0 var(--red)}
.timeline{list-style:none;margin:0;padding:0}
.timeline li{display:grid;grid-template-columns:minmax(220px, 1fr) 2fr;gap:24px;padding:20px 0;border-top:1px solid var(--line)}
.timeline .y{font-weight:600;color:var(--red);font-size:15px}
.timeline .o{font-family:'Inter Tight';font-weight:700;font-size:18px;letter-spacing:-.01em}
.timeline .t{color:var(--muted)}
.list-plain{list-style:none;padding:0;margin:18px 0 0;display:grid;gap:12px}
.list-plain li{padding-left:22px;position:relative}
.list-plain li:before{content:'';position:absolute;left:0;top:10px;width:8px;height:8px;background:var(--red)}
.values{counter-reset:v}
.values .card.line h3:before{counter-increment:v;content:'0' counter(v);display:block;font-size:14px;color:var(--red);letter-spacing:.1em;margin-bottom:10px}

/* speaking */
.topic{position:relative;background:#fff;border:1px solid var(--line);padding:34px;border-left:5px solid var(--red)}
.topic .kind{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.topic h3{margin-top:10px;font-size:28px}
.topic p{margin-top:12px;color:var(--muted)}
.stage-list{list-style:none;margin:0;padding:0}
.stage-list li{display:flex;justify-content:space-between;gap:24px;padding:18px 0;border-top:1px solid rgba(255,255,255,.16);align-items:baseline;flex-wrap:wrap}
.stage-list b{color:#fff;font-family:'Inter Tight';font-size:19px;letter-spacing:-.01em}
.stage-list a{color:#fff;border-bottom:1px solid var(--red);font-size:14px;font-weight:600}
.speak-photo{position:relative}
.speak-photo img{width:100%;aspect-ratio:3/2;object-fit:cover}
.formats{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.formats span{background:var(--mist);padding:8px 14px;font-size:14px;font-weight:600}

/* article */
.article-head{padding:80px 0 50px}
.article-head h1{font-size:clamp(38px,4.6vw,62px);max-width:900px}
.article-head .dek{font-size:21px;color:var(--muted);margin-top:24px;max-width:760px;line-height:1.55}
.byline{display:flex;align-items:center;gap:14px;margin-top:32px;font-size:15px}
.byline img{width:52px;height:52px;border-radius:50%;object-fit:cover;object-position:top}
.byline span{color:var(--muted);display:block;font-size:14px}
.prose{max-width:720px;font-size:19px;line-height:1.75;padding-bottom:40px}
.prose h2{font-size:30px;margin:52px 0 14px;letter-spacing:-.025em}
.prose p+p{margin-top:20px}
.prose ul{margin:18px 0;padding-left:22px}
.prose li{margin:8px 0}
.prose li::marker{color:var(--red)}
.article-cta{border-top:3px solid var(--ink);margin-top:40px;padding-top:30px;max-width:720px}

/* health check */
.hc-shell{display:grid;grid-template-columns:300px 1fr;gap:56px;align-items:start}
.hc-side{position:sticky;top:110px}
.progress{height:6px;background:var(--line);margin-top:18px}
.progress i{display:block;height:100%;width:0;background:var(--red);transition:width .25s}
.progress-label{font-size:14px;color:var(--muted);margin-top:10px}
.hc-group{border:0;margin:0 0 40px;padding:0}
.hc-group legend{font-family:'Inter Tight';font-weight:700;font-size:26px;letter-spacing:-.02em;padding:0;margin-bottom:6px}
.hc-group legend span{color:var(--red);margin-right:10px}
.q{background:#fff;border:1px solid var(--line);padding:22px 24px;margin-top:14px}
.q p{font-size:18px;font-weight:500}
.scale{display:grid;grid-template-columns:repeat(5,1fr) .85fr;gap:6px;margin-top:14px}
.scale label:last-child span{border-style:dashed;color:var(--muted)}
.scale label{position:relative}
.scale input{position:absolute;opacity:0;inset:0;cursor:pointer}
.scale span{display:block;text-align:center;padding:10px 4px;border:1px solid #c5cbcd;font-size:13px;font-weight:600;line-height:1.25;transition:background .12s,border-color .12s,color .12s;min-height:100%}
.scale input:hover+span{border-color:var(--ink)}
.scale input:checked+span{background:var(--ink);border-color:var(--ink);color:#fff}
.scale input:focus-visible+span{outline:3px solid var(--red);outline-offset:2px}
.q.answered{border-left:4px solid var(--red)}
.hc-results{background:var(--charcoal);color:var(--on-dark);padding:44px;margin-top:10px}
.hc-results h2{color:#fff;font-size:clamp(30px,3.4vw,44px)}
.score-big{font-family:'Inter Tight';font-weight:700;font-size:80px;line-height:1;color:#fff;letter-spacing:-.04em}
.score-big small{font-size:24px;color:#98a1a4}
.dim-bars{display:grid;gap:16px;margin:30px 0}
.dim-bar{display:grid;grid-template-columns:190px 1fr 46px;gap:16px;align-items:center;font-size:15px}
.dim-bar .track-bg{height:12px;background:#3a4144}
.dim-bar .fill{height:100%;background:#fff}
.dim-bar.low .fill{background:var(--red)}
.dim-bar b{color:#fff;text-align:right}
.hc-reco{border-top:1px solid #3d4548;padding-top:26px;margin-top:10px}
.hc-reco h3{color:#fff}
.hc-send{margin-top:30px;padding-top:26px;border-top:1px solid #3d4548}

/* analytics demo */
.demo{background:#fff;border:1px solid var(--line);padding:36px}
.demo-tabs{display:flex;gap:8px;flex-wrap:wrap;margin:22px 0 26px}
.demo-tabs button{background:#fff;border:1px solid #c5cbcd;padding:9px 16px;font-size:14px;font-weight:600}
.demo-tabs button[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.demo-body{display:grid;grid-template-columns:200px 1fr 1fr;gap:36px;align-items:start}
.demo-metric{font-family:'Inter Tight';font-weight:700;font-size:64px;line-height:1;color:var(--red);letter-spacing:-.04em}
.demo-bars{display:grid;gap:12px;margin-top:12px}
.demo-bars>div{display:grid;grid-template-columns:110px 1fr 44px;gap:12px;align-items:center;font-size:14px}
.demo-bars>div>div{height:12px;background:var(--mist)}
.demo-bars i{display:block;height:100%;background:var(--slate)}
.demo-bars>div:nth-child(2) i{background:var(--red)}
.demo-insight{border-left:3px solid var(--red);padding-left:20px}
.demo-badge{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;border:1px solid var(--line);padding:6px 10px;color:var(--muted)}
.demo-note{font-size:13px;color:var(--muted);margin-top:26px;padding-top:18px;border-top:1px solid var(--line)}

/* faq */
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 40px 22px 0;font-weight:600;font-size:18px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:'+';position:absolute;right:4px;top:18px;font-size:26px;font-weight:400;color:var(--red);transition:transform .2s}
.faq details[open] summary:after{transform:rotate(45deg)}
.faq details p{padding:0 40px 24px 0;color:var(--muted)}

.provider-note{font-size:13px;color:var(--muted);padding:24px 0 48px}
.legal h2{font-size:26px;margin:40px 0 12px}


/* v3 additions */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.hero-visual{position:relative;align-self:center;margin:20px 0 90px}
.hero-visual:before{content:'';position:absolute;right:-28px;top:-28px;width:62%;height:70%;background:var(--red)}
.hero-img{position:relative;width:100%;aspect-ratio:1400/1072;object-fit:cover}
.credit{font-size:12px;color:var(--muted);margin-top:10px;line-height:1.4}
.hero-visual .credit{position:relative;text-align:right;padding-left:52%}
.photo-band{margin:0}
.photo-band .credit{width:calc(100% - 96px);max-width:var(--max);margin:10px auto 0}
.speak-photo .credit{margin-top:10px}
.hero-principal{display:flex;align-items:center;gap:14px;margin-top:34px;padding-top:22px;border-top:1px solid var(--line);font-size:15px;color:var(--slate);max-width:560px}
.hero-principal a{color:var(--ink);font-weight:600;border-bottom:1px solid var(--red)}
.avatar{width:54px;height:54px;border-radius:50%;object-fit:cover;flex:none}
.brief{background:#fff;border:1px solid var(--line);border-top:4px solid var(--red);padding:26px 28px;box-shadow:0 24px 50px rgba(20,24,26,.10)}
.brief-top{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;font-family:'Inter Tight';font-weight:700;font-size:19px;letter-spacing:-.01em}
.brief-tag{font-family:Inter;font-size:10.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);border:1px solid var(--line);padding:4px 8px}
.brief dl{margin:14px 0 0}
.brief dl div{padding:12px 0;border-top:1px solid var(--line)}
.brief dt{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.brief dd{margin:4px 0 0;font-size:16px;line-height:1.5;color:var(--ink)}
.brief.mini{position:absolute;left:-44px;bottom:-78px;width:min(300px,70%);padding:16px 18px}
.brief.mini .brief-top{font-size:16px}
.brief.mini dl div{padding:8px 0}
.brief.mini dd{font-size:14px}
.feature{position:relative;background:#fff;border:1px solid var(--line);border-top:5px solid var(--red);padding:36px;display:flex;flex-direction:column}
.feature .fmt{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.feature h3{font-size:clamp(26px,2.4vw,32px);margin-top:12px}
.feature .promise{font-size:19px;margin-top:10px}
.feature .ex{font-family:Instrument,Georgia,serif;font-style:italic;font-size:22px;color:var(--slate);margin-top:14px}
.feature .checks{margin-top:22px}
.feature .checks li{font-size:16px}
.feature .actions{margin-top:auto;padding-top:28px}
.wi-teaser{display:grid;grid-template-columns:1.4fr .6fr;gap:48px;align-items:center}
.wi-tiles{display:grid;grid-template-columns:repeat(5,1fr);gap:10px}
.wi-tiles span{background:var(--mist);border:1px solid var(--line);padding:16px 14px;font-size:14px;font-weight:600;line-height:1.3;min-height:92px;transition:background .2s,color .2s}
.wi-tiles span b{display:block;color:var(--red);font-size:12px;letter-spacing:.1em;margin-bottom:8px}
.wi-teaser:hover .wi-tiles span:nth-child(odd){background:#fff}
.photo-band img{width:100%;height:min(56vw,520px);object-fit:cover}
.tedx-inset img{margin-top:36px;width:100%;max-width:440px}
.founder .portrait img{aspect-ratio:4/5;object-fit:cover;max-width:460px}
.founder .portrait:after{right:auto;left:-18px;width:40%}
.wi-hero .example-disclosure{margin-top:26px;max-width:860px;border-left:3px solid var(--red);padding:4px 0 4px 18px;font-size:15px;color:var(--muted)}
.wi-hero .example-disclosure strong{color:var(--ink)}
@media (max-width:1080px){.wi-tiles{grid-template-columns:repeat(3,1fr)}.wi-teaser{grid-template-columns:1fr}}
@media (max-width:1080px){.brief.mini{position:relative;left:auto;bottom:auto;width:auto;margin:-36px 16px 0}.hero-visual{margin-bottom:0}.hero-visual .credit{padding-left:0}}
@media (max-width:900px){.hero-visual{max-width:560px;margin:10px 0 0}}
@media (max-width:640px){.hero-visual:before{right:-16px;top:-16px}.brief.mini{position:relative;left:auto;bottom:auto;width:auto;margin:-40px 12px 0}.hero-visual{margin-bottom:0}.hero-visual .credit{padding-left:0}.wi-tiles{grid-template-columns:repeat(2,1fr)}.feature{padding:26px 22px}.hero-principal{font-size:14px}}

/* reveal */
@media (prefers-reduced-motion:no-preference){
 .js .reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}
 .js .reveal.in{opacity:1;transform:none}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* responsive */
@media (max-width:1080px){
 .wrap{width:calc(100% - 64px)}
 .nav{gap:20px;font-size:14px}
 .grid-4{grid-template-columns:repeat(2,1fr)}
 .stats{grid-template-columns:repeat(2,1fr)}
 .stat:nth-child(3){padding-left:0;border-left:0}
 .stat:nth-child(n+3){border-top:1px solid rgba(255,255,255,.18)}
 .demo-body{grid-template-columns:1fr 1fr}
 .demo-body>div:first-child{grid-column:1/-1}
 .timeline li{grid-template-columns:minmax(180px, 1fr) 2fr}
 .timeline .t{grid-column:2}
 .footer-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:1100px){
 .menu{display:inline-flex}
 .nav{display:none;position:absolute;top:84px;left:0;right:0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:8px 32px 24px;border-bottom:1px solid var(--line);box-shadow:0 20px 30px rgba(0,0,0,.08);white-space:normal}
 .nav.open{display:flex}
 .nav a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
 .nav a:not(.btn):after{display:none}
 .nav .btn{margin-top:18px;justify-content:center;padding:15px}
}
@media (max-width:900px){
 .menu{display:inline-flex}
 .nav{display:none;position:absolute;top:84px;left:0;right:0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:8px 32px 24px;border-bottom:1px solid var(--line);box-shadow:0 20px 30px rgba(0,0,0,.08)}
 .nav.open{display:flex}
 .nav a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
 .nav a:not(.btn):after{display:none}
 .nav .btn{margin-top:18px;justify-content:center;padding:15px}
 .hero{background:var(--white)}
 .hero-grid,.section-head,.founder,.contact-grid,.split,.split.wide-left,.about-hero,.hc-shell,.signup,.hc-teaser{grid-template-columns:1fr}
 .section-head{gap:18px}.section-head .lede{justify-self:start}
 .hero-copy{padding-bottom:20px}
 .hero-photo{max-width:420px}
 .hc-side{position:static}
 .grid-3{grid-template-columns:1fr 1fr}
 .track{grid-template-columns:1fr;gap:10px}
 .about-hero img{justify-self:start;max-width:340px}
 .page-hero{background:var(--white)}
 .founder figure{max-width:560px}
}
@media (max-width:640px){
 body{font-size:16px}
 .wrap{width:calc(100% - 32px)}
 .section{padding:72px 0}
 .section.tight,.cta-band{padding:56px 0}
 .nav{padding:8px 16px 20px}
 .nav-wrap{height:72px}.nav{top:72px}
 .brand img{width:112px}
 .hero{padding-top:40px}
 .hero-tag{position:relative;left:auto;bottom:auto;margin-top:-30px;max-width:none;width:calc(100% - 24px)}
 .hero-photo{flex-direction:column;align-items:flex-start}
 .hero-photo:before{left:24px;top:24px}
 .practice-grid,.grid-2,.grid-3,.grid-4,.form-grid,.stats{grid-template-columns:1fr}
 .stat,.stat+.stat{padding:24px 0;border-left:0;border-top:1px solid rgba(255,255,255,.18)}
 .practice{padding:28px 22px 24px}
 .card,.eng-card,.topic,.demo,.hc-results,.callout{padding:24px}
 .signup{padding:28px 22px}
 .cred-row{grid-template-columns:1fr;gap:8px}
 .cred-names span+span:before{display:none}.cred-names{gap:2px 0;flex-direction:column}
 .hero-photo{max-width:320px}
 .founder .creds{grid-template-columns:1fr}
 .scale{grid-template-columns:repeat(3,1fr);gap:4px}
 .scale span{font-size:11px;padding:8px 2px}
 .dim-bar{grid-template-columns:1fr 40px}.dim-bar .track-bg{grid-column:1/-1;grid-row:2}
 .demo-body{grid-template-columns:1fr}
 .timeline li{grid-template-columns:1fr;gap:4px}.timeline .t{grid-column:1}
 .footer-grid{grid-template-columns:1fr}
 .page-hero{padding:56px 0 48px}
 .about-hero img{max-width:280px;box-shadow:14px 14px 0 var(--red)}
 .bigstat b{font-size:64px}
}
@media print{.header,.footer,.back-top,.hc-send,.menu{display:none}}

/* Preserve the full studio composition on every screen size. */
.radio-feature{align-items:center}
.radio-photo img{display:block;width:100%;height:auto;border-radius:3px}
.radio-photo .credit{margin-top:12px;color:rgba(255,255,255,.78);line-height:1.6}

/* v16: calmer homepage and fewer accents */
h2 .serif{font-family:inherit;font-style:normal;color:inherit;letter-spacing:inherit}
.hero-simple{padding:72px 0 64px}
.hero-simple .hero-visual{margin:0}
.hero-simple .hero-visual:before{right:-24px;top:-24px;width:55%;height:60%}
.hero-simple .hero-visual .credit{padding-left:0;text-align:left}
.section-head h2{max-width:640px}
.help-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.help{position:relative;border-top:3px solid var(--ink);padding-top:22px;display:flex;flex-direction:column;transition:border-color .2s}
.help:hover{border-top-color:var(--red)}
.help .num{font-size:13px;font-weight:600;color:var(--red);letter-spacing:.08em}
.help h3{margin-top:10px;font-size:22px}
.help h3 a:after{content:'';position:absolute;inset:0}
.help p{color:var(--muted);margin-top:10px;font-size:16px}
.help .more{margin-top:auto;padding-top:20px}
.case-row{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-top:56px;padding-top:40px;border-top:1px solid rgba(255,255,255,.18)}
.case-mini .kicker{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#ff8f88}
.case-mini h3{font-size:21px;margin-top:10px}
.case-mini p{margin-top:10px;font-size:15px}
@media (max-width:1080px){.help-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.help-grid,.case-row{grid-template-columns:1fr}.hero-simple{padding:40px 0 48px}.hero-simple .hero-visual:before{right:-16px;top:-16px}}

/* v17: starting engagements, mini dashboard, proof labels */
.starts{display:grid;grid-template-columns:auto 1fr 1fr;gap:24px;align-items:stretch;margin-top:48px;padding-top:28px;border-top:1px solid var(--line)}
.starts-label{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);max-width:150px;line-height:1.5}
.start-link{display:flex;flex-direction:column;gap:8px;background:var(--mist);padding:22px 24px;border-left:4px solid var(--red);transition:background .2s}
.start-link:hover{background:#e6eaea}
.start-link b{font-family:'Inter Tight';font-size:19px;letter-spacing:-.01em}
.start-link span{font-size:15px;color:var(--muted)}
.demo-feature{display:grid;grid-template-columns:.95fr 1.05fr;gap:64px;align-items:center}
.mini-funnel{margin:0;background:#fff;border:1px solid var(--line);border-top:4px solid var(--red);padding:28px;box-shadow:0 20px 44px rgba(20,24,26,.07)}
.mf-head{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;font-family:'Inter Tight';font-size:19px}
.mf-legend{display:flex;gap:18px;flex-wrap:wrap;font-size:13px;margin:14px 0 18px}
.mf-legend i{display:inline-block;width:12px;height:12px;margin-right:6px;vertical-align:-1px}
.mf-legend i.a,.mf-bar.a{background:var(--slate)}
.mf-legend i.b,.mf-bar.b{background:var(--red)}
.mf-row{display:grid;grid-template-columns:130px 1fr 92px;gap:14px;align-items:center;padding:9px 0;border-top:1px solid var(--line);font-size:14px}
.mf-row.mf-gap{background:#fff5f4}
.mf-bars{display:grid;gap:4px}
.mf-bar{height:10px;min-width:3px}
.mf-val{text-align:right;font-variant-numeric:tabular-nums;color:var(--muted);font-size:13px}
.mf-note{margin-top:14px;font-size:14px;font-weight:600;color:var(--red-deep)}
.proof-label{font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:#ff8f88;margin-bottom:6px}
.dark .case-row{margin-top:18px}
@media (max-width:1080px){.starts{grid-template-columns:1fr 1fr}.starts-label{grid-column:1/-1;max-width:none}.demo-feature{grid-template-columns:1fr;gap:40px}}
@media (max-width:640px){.starts{grid-template-columns:1fr}.mf-row{grid-template-columns:96px 1fr 70px;gap:8px;font-size:13px}.mini-funnel{padding:20px}}
.mf-val{white-space:nowrap}
@media (max-width:640px){.mf-row{grid-template-columns:92px 1fr 84px}}

/* Keep the example bars legible on narrow screens. */
@media (max-width:640px){.mf-row{grid-template-columns:minmax(0,1fr) auto;gap:6px 12px}.mf-stage{grid-column:1;grid-row:1}.mf-val{grid-column:2;grid-row:1}.mf-bars{grid-column:1/-1;grid-row:2}.mf-head{font-size:18px}}

/* Career marks are explicitly James's institutional experience. */
.career-affiliations{margin-top:28px;padding:23px 24px 24px;background:#fff;border:1px solid var(--line);border-radius:12px}
.career-label{font-size:11px;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--muted);margin:0 0 19px}
.career-logos{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 24px;margin:0;padding:0;list-style:none}
.career-logos li{display:flex;flex-direction:column;align-items:center;gap:9px;text-align:center;min-width:0}
.career-mark{display:flex;align-items:center;justify-content:center;width:100%;height:61px;padding:5px 0}
.career-mark img{width:205px;max-width:100%;height:auto;max-height:58px;object-fit:contain}
.career-mark img.dell-mark{width:205px;height:auto}
.career-logos li:nth-child(3) img{width:185px}
.career-logos li>span{font-size:10.5px;line-height:1.45;color:var(--muted)}
@media(max-width:540px){.career-affiliations{padding:21px}.career-logos{grid-template-columns:1fr;gap:22px}.career-mark{height:57px}}